هر که نامش نیک

ارجــش بیـــــــشتر

Build a Legacy, Not Just a Logo

A Brand That Endures = AI Intelligence & Human Strategy

از صفر تا رهبری بازار

برندسازی در آیینه فرهنگ

Cultural Branding Expert

دوازده سال خلق هویت

12Years Crafting Identity

نویسنده و استراتژیست

Author & Strategist

Maryam Vanaki

Business & Branding Consultant | Author | Researcher

Maryam Vanaki *Business & Branding Consultant | Author | Researcher*

A Journey from Engineering to Meaning With over a decade of experience in marketing, brand management, and business consulting, I have traveled a path that began with industrial engineering and led to discovering the profound connection between ancient Persian wisdom and modern branding knowledge. My Master's degree in Business Administration from Amirkabir University of Technology, combined with years of practical experience in reputable companies, provided the foundation to understand brands not only from a technical and strategic perspective but also to explore the deeper layers of identity, culture, and meaning in branding.

Experience That Created Transformation

Throughout my professional journey: - *As a Marketing Manager*, I designed comprehensive strategies that resulted in a 25% increase in sales revenue and a 30% growth in online engagement - *As a Marketing Export Manager*, I achieved a 20% increase in international sales and established sustainable relationships with key clients across various markets - *As a Business and Branding Consultant*, through comprehensive marketing strategies and brand positioning, I've increased my clients' brand recognition by 30% and sales by 20% Yet amid all these quantitative successes, I always felt something was missing. Something that transforms brands from mere trade names into lasting legacies.

Discovering the Bridge Between Tradition and Modernity

In search of this "missing element," I returned to my cultural roots. In the verses of Ferdowsi, Rumi, Saadi, Bidel, Rudaki, and Nezami, I discovered that what we today call "branding" existed centuries ago in Persian classical literature through concepts such as *good reputation (nik-nāmi), renown (khosh-nāmi), fame (nām-āvari), and legacy (māndegāri)*. This discovery was a turning point in my professional life. I realized that: - *B*elief and good vision form the foundation of every sustainable brand - *R*ighteous methods and behavior shape brand personality - *A*ttitude and systematic thinking create positive mindsets - *N*knowledge and achievements form brand equity - *D*istinction emerges from authentic identity

The Book: "The Better Your Name, The Greater Your Worth"

From this deep contemplation, the book *"The Better Your Name, The Greater Your Worth: Branding Concepts and Principles in the Mirror of Persian Culture and Poetry"* was born. This book is a bridge between: - *Ancient wisdom* and *modern knowledge* - *Persian poetry* and *contemporary branding models* - *Cultural identity* and *competitive strategy* In this work: - I define brand from Bidel Dehlavi's perspective: "What is a brand? The manifestation of the audience's perception of a good name" - I align the Zoroastrian trinity (good thoughts, good words, good deeds) with modern branding pillars - I demonstrate how the concepts of *wisdom (kherad), essence (gohar), culture (farhang), and art (honar)* in Ferdowsi's Shahnameh correspond with Kapferer's Brand Identity Prism - I analyze the deep connection between thought and identity from Rumi's viewpoint with brand essence and brand personality - I blend Dr. Ahmad Rousta's Total Brand Management model with the wisdom of Rudaki and Nezami

Why This Approach Is Different?

In a world where branding is often reduced merely to logos, colors, and slogans, I believe that *lasting brands begin with good thoughts*. My approach to branding:
- ✨ *Rooted in culture*, not just current trends
- 🌱 *Grows from inside out*, not the reverse
- 🎭 *Identity-focused*, not just market-driven
- 💎 *Concentrates on longevity*, not just short-term success
- 🤝 *Human-centered*, not merely product-focused
This approach has helped my clients not only build brands that sell but create brands that *endure*.

My Mission:

I believe every individual, product, and organization can build a reputable brand that:
- Aligns with its inherent values
- Finds a place in the hearts of its audience
- Transforms into a lasting legacy
My mission is to help businesses, entrepreneurs, and organizations build brands that are not only successful in competitive markets but also *earn good reputations and maintain them* in culture and society's collective consciousness by blending *ancient Persian wisdom* with *modern branding knowledge*.

An Approach Refined Over 11 Years of Practice The Vanaki Method

Discovery

Deep exploration of brand identity, uncovering core values and cultural roots...
Identity archaeology
Cultural context mapping
Values excavation

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Diagnosis

Precise problem mapping using Mckinsey methodology, defining solutions for every challenge...
Strategic framework analysis
Competitive positioning
Opportunity identification

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storytelling

Translating identity into powerful narrative, designing culturally-rooted visual and verbal language...
Brand narrative crafting
Visual identity system
Messaging architecture

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evolution

Continuous growth and refinement, monitoring performance and optimizing for long-term market relevance...
Performance tracking
Market adaptation
Ongoing optimization

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Services

Brand DNA Mapping

Decode Your Brand's Genetic Code | From Cultural Roots to Unique Identity

Distinction

AI personality analysis + cultural archetypes + neuropsychology

Future-Proof Brand Architecture

Build for 2030 | Adaptive, Cross-Cultural, AI-Native Brands

Distinction

Predictive modeling + scenario planning + cultural futures mapping

AI-Powered Resilience Forecasting

Decode Your Brand's Genetic Code | From Cultural Roots to Unique Identity

Distinction

AI personality analysis + cultural archetypes + neuropsychology

Brand DNA Mapping

Decode Your Brand's Genetic Code | From Cultural Roots to Unique Identity

Distinction

AI personality analysis + cultural archetypes + neuropsychology

At this moment, you may find yourself in a position of struggle—putting in endless effort, raising your voice, yet still feeling unheard. It’s exhausting, disheartening, and leaves you feeling invisible.

However, with a strategic approach that combines AI-driven insights and human creativity, you can transform into a force that is clear, confident, and impossible to overlook.

This isn’t merely about enhancing your appearance.

It’s about elevating your performance.

Start Growing

Stop Shouting

Start the Conversation

Share your vision, and let’s weave it into something extraordinary:

Persian Proverb

Get in Touch

Multiple ways to connect and start your brand transformation journey:

"سعدیا مرد نکـــونام نمیرد هرگز"
A righteous soul, its fame shall never cease The brand is a dynamic entity with
no ultimate end. Rather, every phase signifies a fresh beginning

Info@maryamvanaki.com

(+98)912-2388930

Tehran-Iran

Schedule Meeting

Maryam Vanaki

Business & Branding Consultant | Author | Researcher

The Book: "The Better Your Name, The Greater Your Worth"

An Approach Refined Over 11 Years of Practice The Vanaki Method

Discovery

Diagnosis

storytelling

evolution

Services

Brand DNA Mapping

Distinction

Future-Proof Brand Architecture

Distinction

AI-Powered Resilience Forecasting

Distinction

Brand DNA Mapping

Distinction

Start the Conversation

Persian Proverb

Get in Touch

"سعدیا مرد نکـــونام نمیرد هرگز" A righteous soul, its fame shall never cease The brand is a dynamic entity with no ultimate end. Rather, every phase signifies a fresh beginning

"سعدیا مرد نکـــونام نمیرد هرگز"
A righteous soul, its fame shall never cease The brand is a dynamic entity with
no ultimate end. Rather, every phase signifies a fresh beginning